The Store Manager orchestrates the performance of the retail store and the crew towards excellence and triumphs on all dimensions. S/He is the Brand Ambassador, with well-rounded skills, high levels of passion, focus, determination and service orientation. As an effective leader, guides, coaches and develops the retail team of sales and optometrists.
Job Description
1. Sales
Meeting and exceeding sales, individual and store(s) targets
Ensuring growth, higher sales conversions, improving consistently on other store performance indicators
Managing store promotions and retail discounts, within set parameters
2. Brand Ambassador
Carrying authentic passion and belief in the concept and the brand
Developing and maintaining personalized customer relationship, on an on-going basis
Effectively analyzing business to ensure customer continuity
Engaging with current & prospecting new customers by using CRM and other tools/leads
Acquiring In-depth product knowledge of brands and a good knowledge level of competing brand(s)
3. Retail Focus
Acquiring and sharing evolving market trends and competitive activities
Managing the day to day running of the store flawlessly
Ensuring adequate stock levels at all times, minimizing stock out situations
Ensuring highest level of store upkeep, hygiene and visual merchandising standards
Capturing and submitting data and reports accurately
4. Team Management
Developing a cohesive, fully trained & motivated team to deliver superior customer service on a consistent basis
Leading by example reflecting the values of the brand, integrity and discipline
Supervising and managing assigned store(s) but also filling in for staff while on the shop-floor, personally dealing with ‘Key/Valuable customers’
Communicating and coaching the team on product, sales, market & operational areas along with infusing high levels of energy
5. Reporting and Head Office Liason
Providing a structured feedback to the Management on opportunities for continuous improvement
Playing an instrumental role in on-going development of the boutique: ‘People’ and ‘Practices’
Adhering to operational standards & Company policies
Profile
5 to 8 years ‘of experience in a retail environment, with a minimum of 2 years directly managing teams & with a track record of fulfilling store financial targets
Previous work experience should be with a strong brand /format
Preferably a Bachelor’s degree in Business Management or related areas
Sharp numerically, with an ability to analyze data /identify trends & opportunities
Proven experience in high levels of customer interactions
Strong verbal & written communication skills with command over English language
Desire to inspire & influence team with a high level of integrity and professionalism
Technology savvy, agile, creative & quick to adapt to changes
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