The Job

The Store Manager orchestrates the performance of the retail store and the crew towards excellence and triumphs on all dimensions. S/He is the Brand Ambassador, with well-rounded skills, high levels of passion, focus, determination and service orientation. As an effective leader, guides, coaches and develops the retail team of sales and optometrists.

Job Description

1. Sales

• Meeting and exceeding sales, individual and store(s) targets 
• Ensuring growth, higher sales conversions, improving consistently on other store performance indicators
• Managing store promotions and retail discounts, within set parameters

2. Brand Ambassador

• Carrying authentic passion and belief in the concept and the  brand
• Developing and maintaining personalized customer relationship, on an on-going basis
• Effectively analyzing business to ensure customer continuity
• Engaging with current & prospecting new customers by using CRM and other tools/leads
• Acquiring In-depth product knowledge of brands and a good knowledge level of competing brand(s)

3. Retail Focus

• Acquiring and sharing evolving market trends and competitive activities
• Managing the day to day running of the store flawlessly
• Ensuring adequate stock levels at all times, minimizing stock out situations
• Ensuring highest level of store upkeep, hygiene and visual merchandising standards
• Capturing and submitting data and reports accurately

4. Team Management

• Developing a cohesive, fully trained & motivated team to deliver superior customer service on a consistent basis
• Leading by example reflecting the values of the brand, integrity and discipline
• Supervising and managing assigned store(s) but also filling in for staff while on the shop-floor, personally dealing with ‘Key/Valuable customers’
• Communicating and coaching the team on product, sales, market & operational areas along with infusing high levels of energy

5. Reporting and Head Office Liason

• Providing a structured feedback to the Management on opportunities for continuous improvement
• Playing an instrumental role in on-going development of the boutique: ‘People’ and ‘Practices’
• Submitting timely reports, analysis, forecast & sharing market intelligence
• Adhering to operational standards & Company policies

Profile

• 5 to 8 years ‘of experience in a retail environment, with a minimum of 2 years directly managing teams & with a track record of fulfilling store financial targets
• Previous work experience should be with a strong brand /format
• Preferably a Bachelor’s degree in Business Management or related areas
• Sharp numerically, with an ability to analyze data /identify trends & opportunities
• Proven experience in high levels of customer interactions
• Strong verbal & written communication skills with command over English language
• Desire to inspire & influence team with a high level of integrity and professionalism
• Technology savvy, agile, creative & quick to adapt to changes