Retail News
2025, Edition #2
1 Jul. 2025

100 Years of CAT

Created to honor Caterpillar Inc.’s 100th anniversary, the Shockmaster embodied the legacy of a brand that had shaped industries with its pioneering spirit. Known for its unique shock-resistant construction, the Shockmaster stood the test of time as a symbol of rugged performance, crafted to withstand the toughest conditions.

For those who appreciated the design and robust features of the Shockmaster, the limited edition collection also included a quartz version of the 100-year celebration watch. Offering precision and reliability, this model had the iconic shock-resistant construction and design while providing a more accessible option. With its sleek performance and timeless appeal, the quartz edition allowed every wearer to experience a piece of Caterpillar's century-long legacy of innovation, reliability, and excellence.