Montblanc: A #Heartwritten Valentine’s
This Valentine’s Day, Montblanc invited customers to express their love in the most personal way, with gifts wrapped not just in paper, but in emotion. The campaign featured a curated selection of meaningful pieces, beautifully presented in Montblanc’s iconic white gift boxes, transformed into blank canvases for handwritten messages, love notes, sketches, or poetry.
At the heart of the experience was the #heartwritten concept, turning every gift into a deeply personal expression. Select Montblanc boutiques offered a bespoke personalization service, where skilled artists added initials, calligraphy, or hand-drawn details, elevating each gift into a keepsake.
The in-store activations took place on:
- February 12th at the Montblanc Boutique, Dubai Festival City
- February 13th at the Montblanc Boutique, Yas Mall
Each session offered guests a chance to create one-of-a-kind Valentine’s gifts, thoughtful, timeless, and written from the heart.
