Marketing Brief
2026, Edition #1
14 Nov. 2025

OMEGA Pop Up at Yas Mall

Her Time at Yas Mall charted the remarkable timeline of OMEGA’s proud legacy in women’s watchmaking, spanning from the late 19th-century elegance of pendant watches to the refined sophistication of the 1970 Constellation. Designed to take guests on a journey through the decades, the exhibition offered an intimate look at how OMEGA’s style, innovation and craftsmanship had evolved alongside the women who wore its creations.

Set within the vibrant heart of Yas Mall, this stunning showcase highlighted exquisite examples of the watchmaker’s artistry. Visitors discovered beautifully preserved jewellery watches and contemporary icons that shaped the modern aesthetic of femininity and timekeeping. Each piece reflected OMEGA’s attention to detail and its ability to blend technical excellence with timeless design, serving as a tribute to history and the enduring elegance of women’s watchmaking.