Innovators by Tradition: Tissot’s Legacy with Cycling
Since 1853, Tissot has fused tradition and innovation in Le Locle, Switzerland, creating watches that marked life’s moments beyond timekeeping. Cycling embodied this spirit. Since 1995, Tissot has served as Official Timekeeper for the UCI, inspiring dedicated timepieces since 2016.
On 26th December 2025, Tissot participated in the Bike Abu Dhabi Gran Fondo at the Sheikh Zayed Festival. In partnership with the Abu Dhabi Sports Council, the event united cyclists in a showcase of endurance and precision.
Building on its growing momentum, Tissot continues to strengthen its presence in regional cycling with recent and upcoming partnerships, including the Cyber Run & Ride, in association with the Abu Dhabi Sports Council, and the Spinneys 92 Cycle Challenge.
