Product Updates
2026, Edition #1
28 Oct. 2025

Longines PrimaLuna: Moments of Elegance, Powered by Precision

The redesigned PrimaLuna collection opened a new chapter in feminine elegance, created for women who embrace personal moments with confidence. Featuring a refined 34 mm case with moonphase and date display, it is offered with a celestial blue mother-of-pearl dial framed by 48 sapphires and a blue strap, or a steel bracelet with diamond accents, uniting Swiss craftsmanship with timeless style.

For over a century, Longines has crafted women’s watches that blend classic design with Swiss mechanical precision. The PrimaLuna honours the confident woman who values impeccable craftsmanship by combining Roman numerals, lustrous dials and refined details with the advanced L899.5 automatic calibre, offering a 72-hour power reserve and silicon balance spring technology.

Available with stainless-steel bracelets or premium leather straps, the collection balances tradition with modernity. Longines Ambassador Jennifer Lawrence perfectly captures this spirit, embodying intimate moments where time became personal, noting that the PrimaLuna feels timeless, with classic elegance that moves effortlessly from day to night and casual to formal.