Tommy Hilfiger: Introducing the TH Oxford for Spring 2026
Tommy Hilfiger unveiled Lucien Laviscount as one of the faces of its Spring 2026 Watch and Jewellery campaign. Bringing effortless confidence and contemporary edge, Lucien embodied the spirit of the collection, where modern craftsmanship met expressive styling. The new season reflected a fresh evolution of the brand’s timepiece and jewellery identity, defined by precision and attitude.
The Spring Summer Men’s Watch collection introduced the TH Oxford, inspired by the brand’s iconic shirt. A 36 mm tonneau case frames a navy sunray dial, enriched with a textured pattern that mirrors the weave of Oxford fabric. Clean lines and balanced proportions deliver everyday versatility, transforming a wardrobe essential into a distinctive timepiece shaped by classic American codes and modern precision.
Styled by Lucien Laviscount, these refined accents brought character and confidence, proving that considered details set the tone for the season.
