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2021, Edition #1
15 Mar. 2021

A payment card on your wrist. SwatchPAY! makes contactless payment as simple and secure as can be – you’ll never have to reach into your pocket or bag for your wallet or phone again. Following its successful launch in several countries across Europe in 2019, the credit card watch was introduced in the United Arab Emirates. SwatchPAY! uses an NFC radio chip hidden underneath the watch dial.

Customers simply place their wrist with the watch next to the contactless payment terminal at the checkout counter. The terminal reader then exchanges payment information with the chip, and that’s all there is to it! The payment terminal supplies the energy needed for this process, which means that unlike any smartphone, the SwatchPAY! watch doesn’t require batteries to make payments. Like all other Swatch models, the SwatchPAY! watch is water-resistant to a depth of 30 meters, making it more flexible and durable than other payment methods.

More than 80% of all electronic point of sale systems in the United Arab Emirates currently support the payment method, and the RAK Bank has participated in the SwatchPAY! system. Customers, on the other hand, all they need is to choose a watch, have an eligible payment card and set-up SwatchPAY! through the official app, in a Swatch store.

The system activation creates a link between the watch and the payment card via a Bluetooth-NFC device (SwatchPAY! Box) with the help of the app on the customer’s smartphone. As soon as this process is completed, the consumer can pay for goods and services at any contactless point-of sale terminal. A variety of Swatch models it now set to revolutionize contactless payments in the United Arab Emirates by making the payment process easier, more convenient and secure than ever before. SwatchPAY! Now with select RAKBANK MASTERCARD DEBT, CREDIT AND PREPAID CARDS Partner bank: RAKBANK

The collection is available at Swatch stores and online on