brand highlight
2022 - edition 1
22 Sep. 2023


EPILUXURY is not a brand. It's an ideal.

'EPI' Greek prefix for 'Above'. That which holds true to five singular tenents in a personal and meaningful manner has all but disappeared. Only products that adhere to five essential tenents are epiluxury.


‘luxury’ dog bowls. ‘luxury’ t-shirts. ‘luxury’ dumbbells. the great luxury houses of the past have traded their souls for sales in a decision to imitate rather than to innovate. this distortion of values has created an absence of passion and integrity in an industry in which the products are designed to provoke precisely that.

Explore the eyewear, available at AVANTI , Dubai Mall, Mall of The Emirates & Atlantis The Royal.