Montblanc Extreme 3.0 Collection designed for active and fast-paced lifestyles, latest “On The Move” cross-category line articulates a new vision of mobility, inspiring everyone to leave their mark by moving through life with purpose and style.
Montblanc showcased its latest “On The Move” collection in Dubai, keeping VIP guests, media, social influencers, and friends of the Maison on the move at an unexpected venue - Palm Jumeirah’s Monorail.
Hosted by Franck Juhel, President of Montblanc Middle East, India and Africa (MEIA), the evening was vibrant with diverse live performances by regional talents, with guests transported throughout the evening on a scenic journey overlooking the Dubai skyline.
The event brought to life Montblanc’s bold new vision of mobility encapsulated in its cross-category collection that is both stylish and highly functional. The contemporary collection of writing instruments, leather goods, connected technologies and timepieces combines advanced techniques in craftsmanship and new technology, and reflects Montblanc’s commitment to inspire people to leave their mark by moving with purpose. Designed by Artistic Director, Marco Tomasetta, “On The Move” articulates a new vision of mobility for today with products that encourage and facilitate movement, reminding people that the way they choose to move inspires the mark they make on the world.
The evening opened with a live music performance by multi-award-winning singer and songwriter Danny Aridi at the Gateway station, before guests boarded the Montblanc branded monorail for the starlit journey across Dubai’s Palm Jumeirah, entertained by creative director, DJ, and actor, Basil Al Hadi performing as DJ Karrouhat. On return to the station, guests were immersed in an artistic dance performance before heading to the exclusive evening reception. Internationally recognised artist and calligrapher Hakim Idriss continued the dynamic theme, capturing “On The Move” theme in a live art display.
Franck Juhel, President Montblanc MEIA said: “Our On The Move collection continues Montblanc’s heritage of creating products made to be used on-the-go, and the foundation of our very first fountain pen created 116 years ago. The latest collection offers a new vision of mobility at the heart of the Maison’s DNA: the way we move through life inspires the mark we make. We hope this collection inspires people to get out and move with passion, curiosity, and style, as they pursue what truly matters to them in life.”