Swiss Watchmaking on the Move: Fleet Branding Takes Over Dubai
In a bold expression of mobility and brand visibility, Rado, Tissot, and Longines took to the streets of Dubai with fleet branding across RTA buses. Each bus was designed to reflect the distinctive identity of its respective brand, transforming these moving vehicles into dynamic canvases that brought the spirit of Swiss watchmaking to life. Traversing the city’s most prominent routes, the initiative connected with thousands of daily commuters and onlookers, reinforcing our commitment to high-impact, high-visibility marketing.
To amplify engagement, Rivoli Group launched the interactive “Spot & Win” contest across social media platforms. Participants were invited to capture and share their sightings of the branded buses for a chance to win exclusive rewards. The campaign sparked impressive participation and digital buzz, creating a seamless bridge between offline brand presence and online community engagement.
This initiative not only celebrated the iconic watch brands in a uniquely urban and accessible way, it also exemplified how storytelling can move with the city.
