brand highlight
2022, Edition #2
11 Apr. 2022


RADO has opened its 6th boutique in the UAE on Al Fahidi Street in Meena Bazaar, making this their fourth boutique in Dubai to date. The location for the launch of this new boutique was chosen for its legacy of being known as the most-frequented shopping district by both residents as well as tourists.

Adrian Bosshard, CEO of RADO said, “We are very honoured to open our newest store in the same location adjacent to where our exclusive partner and distributor in UAE, the Rivoli Group, opened one of its pioneering concept watch stores years ago. We have a long-standing and successful partnership with the Rivoli Group and its management team, and it gives me immense pleasure to be in Dubai to inaugurate this store for RADO along with them.”

The new store reflects RADO’s pioneering spirit and this can be seen in the latest retail design concept introduced by the brand through the evolution of its own unique style, which was developed to provide the ultimate ‘Master of Materials’ experience to its customers and has been inspired by the brand’s guiding principles, visionary research, cutting-edge technology, new materials and craftsmanship.

This can be seen in the subtle graphic translation of time through the grid pattern on the partially covered walls with the visual simplicity of strict lines representing a full hour structured in its divisions. The dynamic pattern embodies the iconic character of the RADO brand and can be seen as a recurrent theme on the functional wall paneling and space dividers.

Abraham Koshy, COO of Rivoli Group said, “We are pleased to support the launch of the new RADO store as we are aware that this will greatly benefit the RADO watch aficionados present in Dubai as well as the high influx of tourist shoppers that frequent this location. The customer journey of the new boutique is carefully planned according to the retail space, and encourages customers to discover the international collections from Rado in a relaxed environment”.

The design language of the RADO store is minimal, elegant and timeless, contrasted with textured and handcrafted materials while a large screen at the storefront shows the brand’s latest campaigns via videos in an impressive size making the customer-visit, a truly unique experience. Come. Feel It!

Visit the boutique to explore the collections - Click here.