Kering Eyewear and family-owned Danish luxury eyewear brand Lindberg have struck an agreement for Kering to acquire 100% of Lindberg’s share capital.
Lindberg was founded in 1969 by optician Poul-Jørn Lindberg and his wife. The company started as an optical store and was transformed into a multinational company by their son Henrik. Today, Lindberg is a high-end manufacturer of lightweight, stylish and customisable sunglasses and optical styles with a special focus on titanium frames.
The company is particularly known for its made-to-order capacities, enabling customers to design and create their own bespoke pair of Lindberg glasses. The company’s extended modular system allows for endless colour and material combinations offering a wide array of materials including titanium, acetate, buffalo horn, wood or precious metals.
Through patented manufacturing techniques, Lindberg has developed hypoallergenic multi-adjustable and screwless frames.
As a pioneer in the eyewear personalisation category, Lindberg holds a special position in the luxury eyewear market, offering a powerful combination of profit and potential, according to Kering.
Lindberg’s acquisition marks another significant chapter for Kering Eyewear’s ongoing expansion. Since 2014, Kering Eyewear has developed an innovative business model with a powerful portfolio of brands. In fall 2019, the company reached €600 million (US$710 million) in wholesale external revenue.
According to Kering Eyewear, Lindberg is a brand with strong legitimacy, know-how and best-in-class services and a powerful addition to its luxury portfolio. The deal also allows for enhanced synergies in distribution and geographical reach, contributing to the acceleration of Kering Eyewear’s growth and profitability.
“We are thrilled to welcome Lindberg into the Kering Eyewear family,” said President and CEO Roberto Vedovotto. “I have the highest respect and admiration for what Henrik Lindberg and his family have built over the past 35 years.
“Lindberg is the absolute luxury eyewear,” Vedovotto added. “It will come as a perfect complement to the brand portfolio that Kering Eyewear has been assembling since 2014, making it even more relevant to our specialised distribution network. We look forward to working with the Lindberg teams to further increase their brand awareness and amplify their international reach.”
Lindberg Founder and CEO Henrik Lindberg commented, “35 years ago we started our company in two small back rooms behind our family optical store. With nothing more than the idea of bringing unseen comfortability and quality to the eyewear business. Thanks to a team of dedicated employees, we can now — in Roberto Vedovotto’s own words — call ourselves makers of absolute luxury eyewear.
“Kering and Lindberg share a common philosophy that design is ultimately about taking eyewear to an even higher level. That is why the Lindberg family are extremely happy to be able to pass the torch on to Kering Eyewear. Under Roberto Vedovotto’s leadership and backed by the impressive values and high standards of the Kering Group, I am convinced that the Lindberg brand will be taken to new heights and the key values and the unique DNA kept.”
Lindberg eyewear will soon be available across select Rivoli Vision concept stores in UAE, Qatar and Oman.
Stay tuned on the Rivoli Vision Instagram page.